Hi, I’m Lauren.

When I joined Ingka Investments, the communications function was limited. I was instrumental in building it up – overhauling the internal and external websites, creating and executing content plans, developing messaging frameworks, setting up performance reporting for management, and taking ownership of both the Ingka Investments LinkedIn page and the Managing Director’s personal presence. The main challenge was bringing unity to six distinct investment portfolios to create coherence from complexity.

Alongside the communications work, I advised People & Culture on DEI strategy and program design, facilitated gender equality workshops, and co-led the development of Ingka Investments’ first employee resource group for diversity and inclusion. More recently, I’ve developed AI workflows in Claude – including agents that prepare LinkedIn posts in brand and spokespeople tone of voice, and query complex investment documentation to answer questions quickly.

The City of Perth recognised the urgent need to address the concerns affecting the LGBTQIA+ community’s rights and wellbeing. Despite having no formal community development experience, I took on the DEI role and led the development of a community-supported action plan.

I designed workshops and surveys to engage council staff and community members, gathering over 500 inputs for situational analysis and benchmarking. I secured stakeholder buy-in from CEO and Lord Mayor, collaborated with internal teams, and consulted an external advisory group throughout. The result was a Council-approved three-year action plan focused on visibility, social inclusion, health and wellbeing of Perth’s LGBTQIA+ community – setting a precedent for local governments in Western Australia.

Running concurrently, I co-led the City’s inaugural Equity, Diversity and Inclusion Framework, gathering 200+ inputs across six demographic groups and aligning three existing DEI plans.

When I started at UIIN, they had an unsegmented approach to marketing and relied on assumptions – resulting in message burnout, unsubscribes and ineffective campaigns. To support the launch of a new training program, I developed a lead scoring model in ActiveCampaign to score desirable behaviours and identify genuine interest.

Through this model, four communication journeys were developed with varied messaging and frequency to nurture prospects towards conversion. Rolled out across an eight-week CRM campaign via email and LinkedIn, we tracked the movement of leads between interest tiers.